Strategic Publishing Partnerships

A New Model for Publisher Partnership

We work with a select group of enterprise publishers to build bespoke, consultancy-led monetisation strategies. Our approach prioritises publisher autonomy, long-term success, and collaborative growth, not scale for scale’s sake.

Let’s Talk View Strategic Outcomes
110%
Average Revenue Increase
6-10
Focused Publisher Partnerships
Millions
Generated In Revenue

Strategic Advisory

Bespoke consulting built around each publisher’s unique needs, starting with a strategic needs assessment.

Technology Tailored to You

Open-source infrastructure and AI-powered tools built per publisher — no rigid platforms or black-box dashboards.

Empowered Growth

A partnership approach that supports publisher-owned operations, not vendor lock-in.

Consultancy-Led Services, Backed by Smart Technology

Altura is more than an ad tech partner, we’re a strategic ally embedded in your monetisation workflow. Our services are tailored, transparent, and designed to help you scale sustainably, without sacrificing control or quality.

Strategic Revenue Design

We develop custom monetisation frameworks aligned to your editorial voice, audience experience, and business objectives. Every engagement begins with a full needs assessment.

  • • Bespoke revenue frameworks, not generic playbooks
  • • Clear alignment between monetisation, UX, and brand
  • • Ongoing optimisation as your strategy evolves

Customisable Infrastructure

Our open-source, modular tools integrate seamlessly with your stack. Whether it’s header bidding, layout testing, or dynamic refresh, every solution is built specifically for your needs.

  • • Open-source modules tailored to your ad stack
  • • Flexible integration with your existing tools and teams
  • • Full transparency over configuration and controls

AI-Enabled, Human-Led Execution

We use AI to support key decisions, from scroll-depth analysis to yield forecasting, while keeping strategy and oversight in human hands.

  • • Insight automation without adding operational bloat
  • • Decision support for trading, product, and ops teams
  • • Human-led governance across all optimisation levers

Embedded Partnership Model

We work with a limited number of enterprise publishers at a time, acting as an extension of your team. Our relationship is collaborative, ongoing, and built on shared success.

  • • Deep involvement across commercial, product, and ops
  • • Shared KPIs and transparent performance reporting
  • • Capacity reserved for 6–10 enterprise partners at a time

Built for Enterprise Publishers Who Value Control and Clarity

Altura isn’t a volume-based monetisation provider. We partner with high-scale publishers who care about user experience, transparency, and long-term revenue health.

Strategic Expertise

Years of hands-on experience across editorial, UX, and ad ops — brought together in a consulting model that adapts to your business, not the other way around.

Transparent Demand & Technology

No lock-in, no hidden fees. You get full visibility into which partners, placements, and tools are in play, and exactly how they perform.

Monetisation Without Compromise

We align monetisation strategy with your values, balancing yield and user experience to ensure sustainable, brand-safe growth over the long term.

Revenue Growth

Average publisher performance

Month 1-3 +40%
Month 4-6 +60%
Month 7-12 +110%

Strategic Results, Not Just Revenue Gains

We don’t just run ads — we reshape how publishers think about and implement monetisation. Every performance uplift is the result of deep collaboration, experimentation, and long-term thinking.

Supercar Blondie

Peter Fraser, Editorial Director

+134% Session Yield Increase
+68% Increase In Video Revenue
Zero Additional Ad Units
"Altura have delivered remarkable improvements in our monetisation model without compromising the UX. Their expertise, proactive planning and communication, and experience have led to transformational results."

Jungle Creations

Stefan Armitage, Head of Editorial

+57.25% Session Yield Increase
10.2x Revenue Per Video Ad Request
8.2x Increase In Video Revenue
"Thanks to Altura Advertising, we're now seeing the highest ever session yields on our websites - with an initial increase of more than 57%. Additionally, Altura has streamlined our daily reporting and helped upskill the wider team by explaining issues clearly and thoroughly."

We don’t scale across hundreds of sites. We partner with a few — deeply.

If you’re ready to take a more strategic, sustainable approach to monetisation, we’d love to hear from you.

Let’s Talk Book a Strategy Session

Get in Touch

Looking for a monetisation partner who works with you, not just for you? We’d love to start a conversation.

Email

contact@alturaadvertising.com

Phone

(+44) 07446 175009

Address

20-22, Wenlock Road
London, N1 7GU