Last Updated: 15/05/2023

1) Who We Are
Altura Advertising, a company registered in England and Wales with company number 14738852 and its registered office at 20-22 Wenlock Road, London, N1 7GU. RMG is a leading provider of a fully managed programmatic advertising stack, offering services to help websites monetize their platforms and optimize revenue generation.

2) How We Collect Information
We collect information through various digital tools and platforms, including Google Ads Manager, Prebid, Amazon Transparent Ad Marketplace (TAM), Google Analytics, and other similar technologies. These tools enable us to gather information related to user behavior and preferences, which in turn allows us to provide better-targeted advertisements.

3) How We Use Your Information
The primary purpose of collecting your information is to generate revenue through advertising. We analyze your usage patterns, preferences, and behavior to display targeted advertisements that are relevant to your interests.

4) Sharing Your Information
Occasionally, we may share your data with our trusted advertising partners. This is done to enhance the relevance and effectiveness of the ads served to you. Our partners are obligated to use your information in compliance with applicable laws and regulations and to maintain its confidentiality.

5) Your Information and Your Rights
If you are based within the European Economic Area (EEA) or in a jurisdiction with similar data protection laws, you have certain rights under specific circumstances. These rights include:

The right to access your personal data
The right to correct any inaccuracies in your personal data
The right to request the erasure of your personal data
The right to object to the processing of your personal data
The right to request the restriction of processing your personal data
The right to data portability

6) Changes to Our Privacy Notice
We may periodically update this Privacy Policy to reflect changes in our practices or applicable laws. We will notify you of any significant changes by posting the updated Privacy Policy on our website.

7) Security and Storage of Information
We implement robust security measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. We retain your personal data for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements.

8) Transfers Outside of the European Economic Area
In some cases, your data may be transferred to and processed in countries outside the EEA. When this happens, we ensure that adequate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable law.

9) Cookies and Tracking
We use cookies and other tracking technologies to collect non-personal information, improve our services, analyze usage patterns, and deliver targeted advertising. You have the ability to manage your cookie preferences through your browser settings.

10) Contact Us for More Information
If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at: contact@alturaadvertising.com